HOME > CASE STUDY
DIGITAL PR CLIENT:
One of our clients, Goddiva, looked to improve their Google rankings and to get more traffic to their website, particularly for underrated categories such as summer dresses. Over 6 months we've proactively pitched to the lifestyle and fashion media to secure the coverage, including dofollow SEO links across high-domain authority websites. They were keen to see the results and the impact of their digital PR campaign on the search engines. The results were impressive! We then worked with them to increase their rankings through SEO content-writing and we’ve written a set of SEO optimised articles for Goddiva’s blog section.
After just a few months since the campaign started, Goddiva has seen its traffic increase significantly, with a huge jump in sales and a dropping bouncing rate for the website. As a result of this digital PR campaign, we have secured media coverage across well-known online publications such as Huffington Post, VOGUE UK, The Sun and many more. We’ve also run multiple competitions with Marie Claire and Cosmopolitan!
Could you insert this live Youtube video please:
INFLUENCER PR CLIENT:
We’ve successfully run an influencer PR global campaign for Reebok’s multiple sneakers collections. See our latest campaign for the Reebok Classic Leather Legacy AZ collection. We’ve done everything - from selecting the right influencers, negotiating the budget, content creation and finally posting content across Instagram and Tik Tok.
Brilliant, tasty and brave - these three words are truly describing our every Instagram and TikTok campaign, and no matter which brand we are working with, we will make the best of it.
Our sneakers campaigns for Reebok generated over 20K likes across Instagram and TikTok with more than 500 comments. Share your brief as we work globally and across any markets.
SEO CONTENT WRITING / KEYWORD RESEARCH:
We worked with GODDIVA’s parent fashion brand - City Goddess on SEO content writing and blog posts optimisation. We’ve written tens of blog articles and optimised these with highly searchable SEO keywords, all to ultimately drive the traffic to client’s collections. Their SEO Team successfully guided us on required optimisation and underperforming categories that resulted in increased website’s traffic and boosted client’s sales up to 30%.
TECH PR / E-COMMERCE PR CLIENT:
We took full control of launching TradeGala, an online wholesale fashion marketplace and the brainchild of two entrepreneurs - Mina Melikova and Kugan Thangarajan and distributing the client’s press release. The campaign was a massive success, including interview opportunities that we’ve secured across retail, e-commerce and trade media such as Drapers, Boutique Magazine, Retail Insight Network, Retail Focus and Global Trade Magazine. We also boosted TradeGala’s launch by utilising a COVID-19 storytelling angle, which resulted in capturing journalists' attention and securing high-end retail publications. TradeGala is now live and growing, as the online retail market for wholesale clothing is expected to be worth over £3 billion by 2024.
TECHNICAL SEO CLIENT:
As a digital PR agency, we’ve collaborated with a well-known jewellery ecommerce website Purejewels, deploying a comprehensive suite of technical SEO techniques aimed at boosting the site’s search engine rankings, enhancing user experience, and ultimately driving sales.
Our SEO Team provided comprehensive site audit, site structure optimization, implemented schema markup and conducted site speed optimization. We’ve prioritised a mobile-first friendly approach, ensuring that the website has a responsive design and provides seamless experience across various devices. Regular monitoring and analysis enabled us to make data-driven decisions and continuously refine our SEO strategies. By implementing these technical SEO strategies, the client’s e-commerce site experienced significant improvements in search engine rankings, user engagement, and conversion rates. These efforts not only enhanced their online visibility but also contributed substantially to client’s business growth.
POLISH MARKET PR CLIENT:
Together with another leading digital PR leading agency, we have launched a digital PR campaign for Bravo Savings Network / BravoKupony.pl promoting client’s Smart Shopper Index 2021 across leading media titles in Poland. We’ve successfully placed dofollow SEO backlinks across the press release content to improve BravoKupony’s domain authority for the Polish market. The campaign resulted in securing high-end publications with the leading media titles such as BRIEF, ITReseller, Portal Spożywczy and placed BravoKupony.pl as a leading coupon site specialising in discount codes for users who want to save money on their online purchases.