Tech PR for B2B, consumer and retail technology companies

Technology journalists receive a constant stream of pitches, and most describe a product rather than a story. Tech PR works when it gives a reporter something worth writing: a credible point of view, original data, a customer outcome or a clear explanation of why a shift in the market matters now.

That coverage does more than build awareness. It gives sales teams third-party proof, supports investor and hiring conversations, and earns the mentions and links that help people find you in search. We plan campaigns with all of those outcomes in mind, and we never promise coverage or rankings we can't control.

A technology PR agency sits between your company and the journalists, editors and analysts who explain technology to your market. The core work is earning media coverage: finding the stories inside your roadmap, data and customers, pitching them to the right desks, preparing your spokespeople, managing announcements and review programmes, and reporting honestly on what each campaign earns. Around that sits thought leadership, launch planning, reactive commentary and the Digital PR work that turns coverage into mentions, links and brand search.

The craft changes with the audience. B2B tech PR is about credibility with the trade and business press that supports a long sales cycle. Consumer tech PR is about launch moments: reviews, gift guides, product tests and creator coverage. Retail technology PR often has to work twice — for the retail trade press that buyers read, and for the consumer-facing brands a platform serves. Most engagements mix elements of all three, which is why we plan them that way rather than treating tech as one newsroom.

If you want to see the input side of the work, our press release writing guide covers what journalists actually need from you, and our guide to the Polish media landscape shows how we map a market's newsrooms before pitching.

We start from what a technology journalist will actually run, not from what a client wants to announce. Campaigns are led by senior practitioners from brief to final report — accounts are not handed to junior teams once the pitch is won — and every programme starts by mapping the titles, desks and reporters who cover your category before a single pitch goes out.

That approach has been shaped by work across B2B technology, SaaS, AI, retail technology, ecommerce and consumer tech — from launching an AI company's Polish operations through business and technology media to influencer-led retail campaigns. If we don't think a story is strong enough to earn coverage, we will tell you before you spend. You can see how it plays out in the Consult Red case study.