Digital PR in Poland? How to start?
- Karolina Kroliczek
- Mar 15
- 2 min read
Digital PR is an essential part of any brand's online strategy, helping to build authority, increase visibility and strengthen relationships with audiences. If you're looking to enter the Polish market, here’s how to get started with Digital PR in Poland.
Understand the media landscape
Poland has a diverse digital ecosystem, with traditional media outlets moving online and independent digital platforms gaining traction. Key players include:
Onet, Wirtualna Polska, Gazeta.pl are leading news portals
Interia, Rzeczpospolita, Puls Biznesu are business, finance-focused online portals
Social media such as Facebook, LinkedIn and Instagram (IG) are widely used.
Before launching a campaign, research which media outlets and platforms are most relevant to your industry.
Build strong relationships with journalists & influencers
Polish journalists and bloggers appreciate well-prepared press releases, personalised pitches and valuable insights. To stand out:
Avoid mass email blasts - tailor your message
Offer exclusive data, case studies, or expert opinions
Network via LinkedIn and industry events
Influencer marketing is also growing in Poland, especially on Instagram, YouTube and TikTok. Collaborating with relevant Polish influencers can amplify your PR efforts.
Leverage local SEO & content marketing
A strong content marketing strategy boosts digital PR efforts. To rank well on Google Poland (Google.pl):
Optimise content with Polish keywords
Publish guest posts on reputable local websites
Utilise PR-driven link-building strategies to improve domain authority
Monitor & measure your impact

Starting with Digital PR in Poland requires a mix of local media knowledge, strong networking skills and SEO-driven content marketing. By understanding the market and strategically positioning your brand, you can establish credibility and grow your presence in Poland effectively.
Want to launch a Digital PR campaign in Poland? Let’s connect and discuss how we can make it happen!