Digital PR in Poland? How to start?

Digital PR is an essential part of any brand's online strategy, helping to build authority, increase visibility and strengthen relationships with audiences. If you're looking to enter the Polish market, here’s how to get started with Digital PR in Poland.

Understand the media landscape & digital PR in Poland

Poland has a diverse digital ecosystem, with traditional media outlets moving online and independent digital platforms gaining traction. Key players include:

• Onet, Wirtualna Polska, Gazeta.pl are leading news portals

• Interia, Rzeczpospolita, Puls Biznesu are business, finance-focused online portals

• Social media such as Facebook, LinkedIn and Instagram (IG) are widely used.

Before launching a campaign, research which media outlets and platforms are most relevant to your industry.

Build strong relationships with journalists & influencers

Polish journalists and bloggers appreciate well-prepared press releases, personalised pitches and valuable insights. To stand out:

• Avoid mass email blasts - tailor your message

• Offer exclusive data, case studies, or expert opinions

• Network via LinkedIn and industry events
  

Influencer marketing is also growing in Poland, especially on Instagram, YouTube and TikTok. Collaborating with relevant Polish influencers can amplify your PR efforts.

Leverage local SEO & content marketing

A strong content marketing strategy boosts digital PR efforts. To rank well on Google Poland (Google.pl):

• Optimise content with Polish keywords

• Publish guest posts on reputable local websites

• Utilise PR-driven link-building strategies to improve domain authority

Monitor & measure your impact

Logo of BRAND 24, a Polish tool for social media monitoring.

Starting with Digital PR in Poland requires a mix of local media knowledge, strong networking skills and SEO-driven content marketing. By understanding the market and strategically positioning your brand, you can establish credibility and grow your presence in Poland effectively.

Want to launch a Digital PR campaign in Poland? Let’s connect and discuss how we can make it happen!