Expanding to Poland? How PR Insight can support your market entry and PR in Poland?
- Karolina Kroliczek
- Jan 23
- 3 min read
Expanding your business into Poland presents enormous growth opportunities - a large EU population, strong economic momentum and an increasingly international consumer base. But entering the Polish market successfully requires strategic market entry planning, localised PR, and an understanding of Polish media, consumer behaviour and search trends.
At PR Insight, we specialise in helping international companies with PR services in Poland, media relations, digital marketing and market entry strategies that drive visibility and growth. Why companies are entering Poland?
Poland is one of Europe’s fastest-growing economies, with over 38 million consumers and a strategic position in Central Europe. Many international companies in technology, e-commerce, retail, fintech and consumer goods are expanding to Poland because of:
Large consumer base open to international brands
Central European location
Highly skilled workforce
Key industries for international expansion
Technology & SaaS: rapid adoption of digital solutions
E-commerce & retail: growing online consumer market
Fintech & financial services: increasing demand for innovative financial solutions
Consumer goods & lifestyle: rising interest in global brands
Polish consumers increasingly prefer brands that feel local, making localised PR and marketing strategies essential for success.
Common challenges for companies entering Poland
Companies often face obstacles when entering Poland, including:
Limited brand awareness
Without local recognition, even well-known international brands can struggle to gain trust among Polish audiences.
Media and influencer relations
Effective Polish media outreach and influencer marketing are essential for establishing credibility and visibility.
Localisation & search behaviour
PR strategies that work in other countries may fail in Poland without SEO-optimised content, Polish-language press releases, and tailored messaging. How PR Insight supports your market entry in Poland?
PR Insight provides end-to-end PR and marketing support for international companies entering Poland:
Deep local market expertise
We combine cultural insights, media relationships and consumer understanding, all to craft campaigns that resonate locally.
Strategic PR & media relations
Our services include:
Coverage in top Polish media outlets
Polish-language press releases
Long-term media relations building and influencers management
These tactics boost brand authority and online visibility, making it easier for your target audience to find and trust you.
Localised digital content & SEO
We can optimise your content for Polish search engines to ensure maximum discoverability. This includes:
Blogs and articles on Poland market entry
Create SEO-friendly landing pages and press releases
Influencers & social media PR
Polish audiences engage strongly with authentic online voices. Our campaigns integrate Instagram, TikTok, LinkedIn and YouTube influencers, increasing engagement and brand loyalty.
Beforehand - market research & communication strategy
Before launch, we will define your audience segments, competitive landscape and optimal communication channels. This will ensure that your entry PR strategy is first of all - data-driven and also ROI-focused.
PR trends to leverage in Poland in 2026
To succeed, brands should align with local trends:
Thought leadership & executive branding
Position your executives as experts to build trust with Polish business stakeholders.
Purpose-driven & ESG messaging
Polish consumers increasingly value brands with social responsibility and sustainability initiatives.
Mobile-first storytelling
With high mobile usage, mobile-optimised content is key to reach and engage audiences.
Micro-influencer campaigns
Target niche audiences with trusted influencers for higher engagement and authenticity.
Why choose PR Insight for your Poland expansion?
We help tech startups, e-commerce brands and B2B companies succeed in Poland with:
Full-service PR support for market entry
Localised content, media and influencer campaigns
SEO and digital marketing strategies
Market research and communication planning
With PR Insight, entering Poland becomes simple, strategic and successful.
Ready to grow your business in Poland?
Contact PR Insight today for a tailored PR strategy, media outreach and marketing plan to accelerate your success in one of Europe’s most dynamic markets.
