Insights
Notes on cross-border PR.
Practical thinking on Digital PR, market entry and communications between the US, UK and Poland — written by the people doing the work.
How to launch a PR campaign in Poland
A practical sequence for international companies launching PR in Poland: what to prepare before outreach, how Polish newsrooms expect to be approached, and what the first 90 days should produce.
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SaaS, AI and technology PR in Poland: what actually earns coverage
How B2B SaaS, AI and technology companies win credible coverage in Poland — which titles matter, what Polish tech journalists ask for, and why product news alone rarely lands.
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How to write a press release a PR agency would actually pitch
The press release writing framework we use before any pitch: what goes in the first paragraph, the mistakes that get releases deleted, and when to hire a PR agency instead.
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How much does PR in Poland cost?
What UK and US brands should budget for PR in Poland in 2026 — audit, launch sprint and retainer costs, what drives the price up, and how it compares with UK rates.
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PR SEO: how to increase organic traffic with earned coverage
How to turn press coverage into rankings and revenue — the PR SEO workflow we run for UK, US and Polish brands.
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Digital PR strategies that actually earn links in 2026
Six Digital PR strategies that still earn tier-one coverage and links — and how to pick the right one for your market and budget.
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PR for AI companies: earning trust when everyone claims to be AI-first
How AI startups win credible coverage in the UK, US and Poland — positioning, proof and the claims that get you ignored.
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Digital PR between the UK and Poland: what actually moves the needle in 2026
Why cross-border Digital PR isn't translation — and the four levers that consistently earn coverage and links in both markets.
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Entering the UK: what the first 90 days of PR should really look like
A pragmatic 90-day playbook for Polish and international brands launching into the UK — from narrative to first tier-one hit.
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Entering Poland: the media landscape UK brands consistently misread
Polish business, tech and lifestyle media doesn't map neatly onto UK tiers. Here's how we actually think about it.
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