How Polish companies can successfully enter the UK market?
- Nov 19, 2025
- 3 min read
For many Polish companies, entering the UK market presents a significant opportunity - a larger audience and truly international exposure. However, expanding to the UK requires a well-thought-out communications and localisation strategy! That said, Polish companies do not have to struggle with that over and over again!
In that brief blog post, we outline the key steps for Polish businesses to succeed in the UK and how our agency, PR Insight can help.
Why consider the UK market?
The UK market remains one of the largest in Europe in terms of e-commerce and B2B services, offering ample opportunities.
High English proficiency among consumers facilitates communication, and data-driven, strategic digital PR campaigns are daily bread!
Polish companies can stand out with innovation and still competitive pricing - that combined with the right PR strategy can create a strong advantage.
Key challenges for Polish companies in the UK?
Language and cultural barriers
Communicating in English is essential—but understanding British consumer behavior, expectations, and cultural differences is equally important.
Brand positioning and digital PR
Entering the UK market requires a strong online presence—creating content that resonates with the UK audience and PR activities that build reputation.
SEO Optimisation for the UK
Competition is high, so it’s crucial to focus on specific keywords like Polish company UK, expanding to UK, digital PR UK, and marketing for Polish businesses in the UK.
Legal and logistics
Regulatory issues such as taxes, company registration, and import/export formalities must be planned in advance for a smooth expansion.
Marketing and digital PR strategy for UK expansion
Market research and analysis
Analyse competitors in the UK - what companies operate in your sector, what messaging they use and which marketing channels are most effective (for example, LinkedIn for B2B or Instagram for B2C).
Localisation of messaging
Adapt your storytelling and messages—not just translating but culturally localizing content, style, and values. What worked in Poland doesn't necessarily reflect the reality in the UK.
SEO for the UK plus content marketing
Create a dedicated UK section or microsite for your company:
Use phrases like Polish company in the UK, entering the UK market, Polish company expanding to UK, digital PR UK.
Optimise meta tags, headers, alt text for images, internal and external linking.
Publish valuable articles and blog posts, e.g., “How a Polish company attracts customers in the UK.”
Digital PR and influencer marketing in the UK
PR activities in UK industry media, guest publications, and link-building help increase visibility as well as your website's DA (domain authority score). Leverage local influencers based on your sector (B2B or B2C).
Why choose us, PR Insight?
We operate in both Poland and the UK - so we do understand both markets pretty well. PR Insight
We offer digital PR, content writing and SEO services for tech and consumer brands.
We help Polish companies enter the UK market while focusing on localisation and the right communication.
Entering the UK market is a major opportunity for Polish businesses - but requires a strategic approach and effective communication.
Combining SEO, digital PR, and localised storytelling will help your company not just enter but succeed in the UK. If you are looking for a partner to support your expansion, PR Insight is here to help.
Contact us today to find out how we can support your company’s expansion to the UK!
FAQ for the Polish companies entering the UK market
Q1: What are the main challenges for Polish businesses in the UK?
Key challenges include language and cultural differences, local competition, legal and regulatory requirements and the need to optimise online presence for UK SEO and digital PR.
Q2: Which marketing channels work best for Polish companies in the UK?
For B2B, LinkedIn, online leadership thought publications, and digital PR campaigns are most effective.
For B2C, Instagram, Facebook, and targeted Google Ads can help reach British consumers.
Q3: Do Polish companies need a UK-specific website? Yes. A UK-specific website or dedicated section helps with SEO, improves user experience, and shows customers that your business is committed to the local market.
Q4: How you can help Polish companies expand to the UK? We can offer digital PR, content marketing, and SEO/SEO content writing specifically for Polish companies entering the UK. We can help with localisation, secure media exposure and build a strong online presence to drive your brand growth in the UK market. All step-by-step!