How to distribute a press release in Poland?

Reaching the right audience in Poland with a press release requires a strategic approach. Whether you’re launching a product, announcing a partnership or maybe sharing company news, an effective press release distribution in Poland can significantly enhance visibility. Here’s how to do it successfully!

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Craft a well-written press release

A well-structured press release is essential for gaining media attention. Make sure that:

• You write in Polish: While many PRs and journos understand English, Polish is preferred by all media.

• You are using a clear press release structure: ensure your press release has a compelling headline, a strong lead paragraph, a detailed body, and clear media contact information at the end.

• You are making it newsworthy: Journalists look for stories that are relevant to their audience. Highlight local impact, industry trends or provide them with exclusive insights.

A Polish man in a cosy coffee shop, reading a local newspaper with a cup of coffee.

Identify the right media outlets

Poland has a diverse media landscape, including national newspapers, online portals, business publications and trade-specific journals. Some key outlets include:

• News agencies: Polska Agencja Prasowa (PAP) is the main news agency in Poland.

• Online news portals such as Onet.pl, Wirtualna Polska, Gazeta.pl and Interia.pl are widely read.

• Business and financial media - do not forget to check these out: Puls Biznesu, Rzeczpospolita and Forbes Polska.

• Regional newspapers & magazines: If your news is location-specific, targeting local newspapers might be needed.

• TV & radio stations: major TV players on the Polish market include TVN, Polsat, Polskie Radio, RMF FM and Radio Zet.

Choose the best distribution method

There are several effective ways to distribute a press release in Poland:

• Direct outreach to journalists: building a media list and sending personalised emails can increase your chances of coverage.

• Press release distribution services such as PAP MediaRoom (the official distribution service of Polska Agencja Prasowa) and many more.

• Engage directly with a PR Agency: If you prefer more professional assistance and need help, PR agencies like us can help and we have these resources all in place!

• Leverage social media & LinkedIn: Posting your press release on social media and relevant industry groups on LinkdIn can also enhance visibility.

After sending your press release, follow up with all the journalists within a few days. A short, polite email or, even better, a direct phone call can remind journalists of your newsworthy story and increase the likelihood of coverage.

Distributing a press release in Poland requires a localised approach, targeting the right media and using effective distribution channels. By crafting compelling content and strategically reaching out to journalists, businesses can gain valuable exposure in the Polish market.

Need help crafting the perfect press release? Contact us directly here or reach out to us by email: hello@pr-insight.com