How to do PR for AI companies? A guide to effective public relations

Diving into Artificial Intelligence is super exciting! But AI companies still face a big hurdle: how do they get people to understand and accept their cutting-edge, sometimes controversial, products and services? This is where good PR comes in. Whether you're just starting out or already a big name in AI, good PR can boost your brand, bring in customers and help you build solid connections with investors and other key players.

Artificial intelligence enhances facial recognition technology, reshaping our digital security and privacy.

Here's how to handle PR for AI companies and make sure your messages hit the right people.

Craft a compelling brand story

Getting your PR game on point starts with a killer brand story. For AI companies, this means showing off how your tech makes life better, solves problems or opens up new possibilities. Highlight your AI company’s mission, vision and unique value proposition. Make sure your story clicks with both techies and non-techies, making AI feel approachable and relatable. AI storytelling can actually be pretty exciting and still get the point across. Just like any brand out there, an AI brand has its own unique story and narrative to share.

Use thought leadership & build your expertise on blog posts

One of the best PR moves for AI companies is showing off thought leadership in the AI space. Get your execs or key team members out there as industry experts. This can be done by writing guest blogs, speaking at events, and sharing insights on AI trends, machine learning and future tech. AI thought leadership articles and commenting across industry's publications will help you build your expertise over time.

Build your media relations and connect with influencers

Connecting with the media is key to getting your message out there. Hit up tech journalists, bloggers, and influencers who are into AI, tech and innovation. Share your press releases, case studies and your AI product launches with them. Getting media coverage can really expand your reach and build credibility in the competitive AI scene.

Using influencers to market AI product might be particularly useful move.

Double down on content marketing

In today's digital age, content marketing is a crucial PR tool. Make awesome content like whitepapers, case studies, and blog posts that highlight how AI is changing industries like healthcare, finance, and retail. Boost your SEO by using keywords like AI applications, machine learning use cases and AI solutions.

Using content marketing and optimising your product's blog posts with the right keywords is the top way to boost your Google ranking and get ahead of your AI competitors.

Build bonds with investors & stakeholders

PR for AI companies isn't just about media buzz - it's also about keeping strong ties with investors, stakeholders and potential partners. Keep them in the loop with company news, product updates and industry insights. Use email newsletters, webinars and annual reports to keep these key players informed and engaged. AI funding might be needed, especially if you are a pre-seed or Series A or Series B start-up, looking for a decent financial support.

Join AI events and go beyond your comfort zone

Joining big industry events like CES, The AI Summit London or TechCrunch Disrupt can give your company a visibility boost. These events are perfect for networking, branding and media coverage.

AI-related events & networking might be a great place to meet potential investors and spread the work about your AI product too!

PR for AI companies is pretty similar to other industries - it's all about telling the right story to the right folks. By building a compelling brand story, sharing insightful articles, and leveraging content marketing and media relations, your AI company can really stand out in the tech scene!

Why not drop us a line and tell us how we can help make it happen? Shoot us an email at hello@pr-insight.com