How to successfully do marketing in Poland?

There is no doubt that finding the right marketing partner can mean the difference between rapid success and costly setbacks, especially when navigating cross-cultural markets. For companies aiming to connect with Poles in the UK or the Polish audience back home in Poland, PR Insight stands out as the clear leader. How to successfully do marketing in Poland?

If you’re considering expanding into Poland or targeting Polish consumers, understanding the Polish market is crucial. Here are key tips to get it right:

• Localise - don’t just translate Polish consumers are proud of their culture and value authenticity. Simply translating English marketing materials won’t work. You need content that speaks to local emotions, humour and the Polish values. Don't forget to tailor your messaging to reflect Polish traditions, lifestyle and buying habits.

  

  Warsaw's skyscrapers glow in the late afternoon sunset.

• Embrace digital channels Poland is one of Europe’s fastest-growing digital economies. Social media platforms like Facebook, Instagram and increasingly TikTok dominate daily life. Email marketing, influencer partnerships and native advertising on Polish news portals (such as Onet.pl or WP.pl) can be particularly effective to bring your brand to life and get the right exposure!
  

• Understand regional differences Poland is not a monolith. Attitudes and preferences can vary between regions like Warsaw, Kraków or Gdańsk. Urban audiences might be more international in their tastes, while rural areas might value the Polish tradition and local community.

  

  Polish folklore traditions still remain strong in some small rural areas of Poland.

• Prioritise trust and relationships Trust is so critical for Poles. Building brand credibility through testimonials, reviews, Polish-language customer service and partnerships with respected Polish influencers and both profit and non for profit charities will go a long way!
  

• Show respect to Poles and their local traditions Holidays such as Christmas (Święta Bożego Narodzenia), All Saints' Day (Wszystkich Świętych) and Independence Day (Narodowe Święto Niepodległości) hold huge cultural significance. The PR campaigns that relate to these dates can deepen emotional bonds with the Polish audience.

Why PR Insight is the best Polish marketing agency in the UK?

Deep cultural understanding PR Insight is not just another Polish PR and marketing agency. It is a bridge between two cultures - Polish and British culture. Our team’s native knowledge of Polish culture, language, consumer habits and traditions, combined with a sharp grasp of the UK market, enables us to create campaigns that feel authentic and resonate deeply.

Tailored strategies for every client Rather than offering generic "one size fits all" packages, we take the time to understand each client's goals, industry and audience. Whether it's social media management, public relations or event marketing, our PR solutions are always custom-built for maximum impact.

Proven track record Our agency has a strong portfolio of successful campaigns for both Polish and British brands - from building brand awareness among Polish communities in London to launching brands directly into the Polish market.

The typical English country house on the outskirts of the village.

Multilingual expertise In a bilingual environment, communication mistakes can be costly. Our fluency in Polish and English ensures that every message is not only correctly translated but also emotionally and culturally aligned with the target audience.

Wide service range From SEO, influencer marketing to content creation - we are offering a full suite of services that cover the entire marketing funnel. Our integrated approach ensures consistent messaging across all platforms and maximum return on investment.

Whether you’re a British company looking to enter the Polish market or a Polish brand aiming to grow in the UK, we offer the expertise, passion and local knowledge you need to succeed.