Key Polish festivals & events for brand visibility in 2026

A brief guide for foreign businesses entering Poland Expanding into the Polish market in 2026 presents a strategic opportunity for international brands looking to boost brand visibility in Poland, network with local audiences and connect with regional partners across industries. Whether you’re targeting B2B trade fair exposure or consumer festival engagement, Poland’s diverse calendar of events offers platforms for reaching both business leaders and end‑users.

Targeting local festivals when expanding into the Polish market creates a powerful experiential marketing boost for your brand.

Discover the must‑attend Polish events, festivals, expos and trade shows in 2026 that can elevate your brand awareness and help you build meaningful relationships on the ground.

Warsaw Marketing Week – January 27–29, 2026

Focus: Marketing, e‑commerce, retail & advertising Location: Ptak Warsaw Expo, Warsaw

For companies seeking marketing events in Poland, Warsaw Marketing Week is one of the earliest major gatherings of the year, connecting international e‑commerce platforms, advertising providers, POS services and logistics innovators. The event’s focus on future‑ready strategies makes it ideal for brands exploring digital marketing trends Poland 2026 and networking with Polish retailers.

Festiwal Marketingu – September 16–17, 2026

Focus: Advertising & promotion Location: EXPO XXI Warsaw

As one of Poland’s flagship marketing and advertising trade fairs, Festiwal Marketingu brings together suppliers of promotional gadgets, packaging, custom printing and POS materials. If your business offers branding, merchandising or print solutions, this event is a valuable platform to showcase products and connect with buyers seeking innovative advertising solutions in Poland.

POLAGRA 2026 – September 23–25, 2026

Focus: International food & beverage trade fair Location: Poznań International Fairgrounds

POLAGRA is Central and Eastern Europe’s largest food industry expo, featuring exhibitors from more than 45 countries. For food producers, beverage brands and packaging companies targeting retail and HoReCa partners in Poland, this trade fair is a key opportunity for product sampling, distributor meetings and supply chain partnerships.

Beauty Days 2026 – September 4–6, 2026

Focus: Cosmetics & wellness Location: Warsaw

This event is among the largest beauty and personal care trade fairs in Poland, with thousands of industry professionals, international cosmetics brands, beauty influencers, and salon owners attending. For foreign businesses entering the Polish beauty market, Beauty Days delivers strong visibility and networking potential.

ENEX 2026 – March 4–5, 2026

Focus: Renewable energy & power tech Location: Targi Kielce

If sustainability, clean energy or e‑mobility are part of your brand strategy, ENEX provides access to key players in renewable energy technology and infrastructure in Poland. Exhibitors and visitors include manufacturers, engineers, and government stakeholders driving regional demand for energy‑efficient solutions.

Major music & cultural festivals (June–August 2026)

Focus: Consumer engagement & experiential marketing

Poland’s summer festival season offers diverse ways to build brand visibility among consumers:

• Orange Warsaw Festival – popular music festival attracting international crowds (Warsaw, June)

• Audioriver Festival – electronic music festival (Łódź, July)

• Jarocin Festival – historic rock festival with cult status (Jarocin, July)

• Pol’and’Rock Festival – one of Europe’s largest free music festivals featuring diverse audiences (Czaplinek, July–August)

• Mystic Festival & Garbicz Festival – genre‑focused events appealing to niche international communities (Gdańsk & Garbicz)

Tips to maximise brand visibility at Polish events

✅ Secure speaking slots or panel participation to position your brand as a thought leader. ✅ Localise content and messaging for Polish audiences - language, culture and buying motivations matter. ✅ Use event hashtags and social campaigns to amplify reach beyond the venue. ✅ Partner with local influencers or media outlets to drive pre‑ and post‑event visibility. ✅ Book early and plan logistics - events like Warsaw Marketing Week and POLAGRA 2026 are high‑traffic and exhibitors fill quickly.

Poland’s event ecosystem, from marketing expos and trade fairs to music festivals makes it one of Central Europe’s most dynamic stages for foreign brands entering the market. By aligning your brand visibility strategy with the right mix of B2B networking events, industry trade shows and local festivals, you can accelerate your visibility, engagement and ROI across the Polish market.