Key Polish festivals and events for brand visibility (2026–27 guide)

A short guide for international businesses entering Poland. First published in December 2025 as a 2026 calendar and now updated with confirmed 2027 dates.

Expanding into Poland gives international brands a real chance to build visibility, meet local audiences and find regional partners. Whether you want B2B exposure at a trade fair or consumer reach at a festival, Poland's events calendar offers platforms for both business decision-makers and end users.

Choosing the right events is about fit, not volume. Below are the trade fairs and festivals we would shortlist for foreign brands, with their next confirmed dates. Always check the organiser's website before booking, because dates and venues can change.

Trade fairs and B2B events

Warsaw Marketing Week — 26–28 January 2027

Focus: marketing, advertising, printing, e-commerce and retail. Venue: Ptak Warsaw Expo, Nadarzyn (Warsaw). One of the first major industry gatherings of the year. It brings together advertising, printing, e-commerce and logistics suppliers, and suits brands that want to meet Polish retailers and marketing buyers early in their planning cycle.

ENEX — 3–4 March 2027

Focus: power industry, electrical engineering and renewable energy. Venue: Expo Kielce (Targi Kielce). If clean energy, energy storage or e-mobility is part of your proposition, ENEX connects you with technology producers, installers, investors and regulators in the Polish energy market.

Beauty Days — 3–5 September 2027

Focus: cosmetics, beauty and wellness. Venue: Ptak Warsaw Expo, Nadarzyn (Warsaw). A trade fair for cosmetics brands, distributors, salon owners and beauty professionals, with an accompanying industry congress. It suits foreign beauty brands looking for distributors and professional visibility in Poland.

Festiwal Marketingu — 15–16 September 2027

Focus: promotional products, advertising print, POS and packaging. Venue: EXPO XXI, Warsaw. One of Poland's main advertising and promotional-products fairs, focused on B2B meetings between suppliers, agencies, printers and end clients. It is most relevant if you sell branding, merchandising or print solutions.

POLAGRA — 15–17 September 2027

Focus: food, food technology and HoReCa. Venue: Poznań International Fair (MTP). A major food-industry fair organised in food, food-tech and HoReCa zones, with a hosted-buyers programme, running alongside the TAROPAK packaging fair. The 2026 edition took place on 23–25 September 2026; the 2027 edition is confirmed by the organiser for 15–17 September. It is a key date for food and drink brands targeting Polish retail and HoReCa partners.

Music and cultural festivals (summer 2027)

Poland's summer festival season offers consumer reach and experiential marketing:

• 01Open'er Festival — 30 June to 3 July 2027, Gdynia-Kosakowo Airfield.
• 02Orange Warsaw Festival — 13–14 August 2027, Służewiec Racecourse, Warsaw.
• 03Pol'and'Rock Festival — one of Europe's largest free music festivals. 2027 dates to be announced.
• 04Audioriver (Łódź), Jarocin Festival, Mystic Festival and Garbicz Festival — genre-focused events with loyal audiences. 2027 dates to be announced.

How to get brand visibility from Polish events

• 01Secure speaking slots or panel places to position your brand as an authority, not just an exhibitor.
• 02Localise content and messaging. Language, culture and buying motivations matter to Polish audiences.
• 03Plan media before, during and after the event. Trade and regional journalists often cover fairs, so pitch news or spokespeople in advance.
• 04Use event hashtags and social content to extend reach beyond the venue.
• 05Work with relevant local creators or media partners for pre- and post-event visibility. If sponsored content is involved, make sure it is clearly labelled.
• 06Book early. Popular fairs and festival partnerships fill up months ahead.

Choosing the right mix

Marketing expos, sector trade fairs and summer festivals make Poland one of Central Europe's busiest event markets. The right mix depends on your audience. B2B brands usually get more from one well-chosen trade fair plus media outreach. Consumer brands may get more from festival partnerships backed by creators and social content.

If you are planning an entry into Poland, see our Poland market entry PR service.

You can also browse the Poland media landscape to find out which outlets cover your sector.