PR mistakes UK companies make in Poland and how to avoid them?

Expanding your business into Poland is an exciting growth opportunity, but many UK companies in Poland face PR challenges that can hurt brand perception and slow market entry. Understanding the local media, cultural nuances and digital trends is essential. Here’s a guide to the most common PR mistakes and how to avoid them with our or another agency's PR support, here we go!

Expanding into Poland as a UK company isn’t always easy. That’s where we come in!

Mistake 1: Ignoring Polish culture

A common mistake is failing to adapt communications to local culture. Messages that resonate in the UK may fall flat in Poland.

Tips to avoid:

• Localise messages; don’t just translate.

• Use culturally relevant references and tone.

• Work with bilingual PR specialists familiar with the Polish market.

  
  

Mistake 2: Underestimating the Polish media

Assuming UK media relations strategies work in Poland is risky. Polish journos value locally relevant stories and different pitching approaches.

Tips to avoid:

• Build relationships with local journos and influencers.

• Tailor press releases to Polish formats and preferences.

• Use the right Polish media channels to increase coverage.

Mistake 3: Neglecting language

Even small translation errors can harm credibility. Using professional bilingual copywriters ensures accurate and polished messaging.

Tips to avoid:

• Use bilingual writers for press releases, website content, and social media.

• Review all messaging for grammar, style, and local appropriateness.
  

Mistake 4: Failing to adapt your PR strategies

Social media usage in Poland differs from the UK. Campaigns must align with local digital habits to engage the right audience.

Tips to avoid:

• Research the most popular platforms (Instagram, TikTok, LinkedIn).

• Adjust content format, style and posting schedule for Poland.

• Use analytics to optimise engagement and reach.
  

Mistake 5: Overlooking regulatory and compliance

Polish advertising and influencer marketing laws are strict. Non-compliance can damage your brand.

Tips to avoid:

• Ensure campaigns comply with local regulations.

• Partner with PR agencies experienced in compliance and publishing laws.
  

Why UK companies should work with us, PR Insight?

At PR Insight, we help UK companies entering Poland successfully navigate media, culture and local regulations. Our bilingual PR team provides:

• Media relations & press release distribution in Poland

• Marketing campaigns tailored to Polish audiences

• Bilingual content creation and messaging

• Compliance guidance for advertising and influencer campaigns
  

With us, your brand can avoid common PR pitfalls and build a credible, local presence.

Ready to enter the Polish market with confidence? Contact PR Insight today and let us craft a PR strategy that works!