Discover the best PR strategies for British companies expanding into Poland and learn how to navigate the Polish media landscape. Expanding into international markets presents exciting opportunities for British companies and Poland has emerged as a top destination due to its strong economy, strategic location and growing consumer base. However, entering the Polish market requires a well-planned public relations (PR) strategy to establish credibility and connect with the local audience effectively.
In this brief blog post, we will explore how British businesses can navigate PR in Poland, it comes up with no surprise that the British companies expanding to Poland need to build strong media relations to enhance their brand presence. Discover how to enter the Polish market and strategies for public relations in Poland for UK businesses! But first of all...
Why Poland? Key benefits for British companies
Poland offers several advantages for UK-based businesses looking to expand internationally:
Stable and growing economy – Poland is one of the fastest-growing economies in the EU, with a strong consumer market.
Strategic location – situated in Central Europe, Poland provides easy access to other EU markets.
Business-friendly environment – Government incentives and an educated workforce make it attractive for foreign investments.
Westminster underground sign and the majestic Big Ben
Understanding the Polish media landscape
To successfully promote your brand in any country, it is essential to understand the local media landscape. Poland has a diverse mix of traditional and digital media, making it crucial to choose the right platforms!
Key Media Outlets
National and local newspapers – Publications such as Gazeta Wyborcza and Rzeczpospolita offer exposure to a wide audience.
Online news portals – Popular websites like Onet and Wirtualna Polska attract millions of visitors daily.
PR strategies for British companies in Poland
1. Building strong relationships with Polish journalists
Establishing connections with local journalists is crucial for successful public relations in Poland. Here’s how you can build these relationships effectively:
Personalised outreach – send tailored press releases relevant to journalist’s interests.
Transparency & credibility – Polish journalists value honesty, so provide them with factual content.
Timely responses – engage promptly with media inquiries to foster trust and credibility.
2. Localising your PR
A common mistake businesses make when entering a new market is failing to localise their messaging. Poles appreciate brands that understand and respect their culture.
Translate content – avoid direct translations and ensure that messaging resonates with Polish audiences.
Use local references – incorporate cultural insights to make brand relatable.
Partner with Polish influencers – leverage the power of local influencers to grow your brand in Poland.
3. Events and media opportunities
Hosting events or participating in industry conferences can significantly boost your brand visibility in Poland. For example, you can:
Organise product launches – invite media & influencers for first-hand experiences.
Attend trade shows – they provide networking and PR opportunities.
And finally, hold hold hold... press conferences!
Expanding into the Polish market presents exciting growth opportunities for British companies. However, success depends on a localised PR strategy, strong media relations and effective brand positioning.
For expert PR and marketing support in Poland, get in touch with us today!