Expanding into the UK market with a Polish PR Agency in London
- Karolina Kroliczek
- Jun 11
- 3 min read
In today’s world, businesses are no longer limited by borders. As more brands seek to expand into Central and Eastern Europe, the demand for strategic public relations services in the CEE Region is growing. For companies looking to tap into the dynamic Polish market while operating from the UK, partnering with a Polish PR agency in London offers the perfect blend of cultural insight, local expertise and international accessibility.
What makes a Polish PR Agency in London unique?
A Polish PR agency in London brings the best of both worlds: deep understanding of the UK media landscape and nuanced knowledge of PR in Poland. That's why bilingual PR agencies are uniquely positioned to:
Help UK brands localise their campaigns for the Polish audience.
Assist Polish companies in gaining media traction and customer trust in the UK.
Provide bilingual support and culturally appropriate messaging.
With London being a global business hub, such a business model act as a powerful bridge between Western Europe and the fast-growing CEE markets.
Navigating the Polish Market: Why PR in Poland matters
PR in Poland has evolved significantly in the last decade. Poland boasts a highly educated, digitally savvy population with strong engagement across both traditional and social media platforms. The PR landscape here is sophisticated, with businesses expecting strategic communication, crisis management and results-driven campaigns.
Whether you’re launching a new product, managing brand reputation, or expanding your customer base, working with experts familiar with public relations in Poland ensures that your message is well-received by Polish consumers and media outlets alike.
The rise of digital PR in Poland
The digital ecosystem in Poland is thriving. With over 30 million internet users and high social media penetration, digital PR in Poland has become a cornerstone of modern brand communication.
Digital PR strategies in Poland typically include:
Online media placements and link building for SEO.
Social listening and online reputation management.
Collaborations with bloggers and online journalists.
Real-time campaign analytics and performance optimisation.
By leveraging digital PR, international brands can enhance their online visibility, improve search rankings, and connect with their audience more effectively.
Influencer marketing in Poland: A key to authenticity
Poland is home to a vibrant and rapidly growing community of influencers, content creators, and social media personalities. Influencer marketing in Poland is not just a trend - it’s an essential marketing channel.
Polish influencers often have highly engaged, loyal followings on platforms like Instagram, YouTube and TikTok. Collaborating with the right influencers can lead to:
Authentic product endorsements.
Targeted audience reach.
Increased brand trust and engagement.
Measurable ROI through trackable campaigns.
An experienced PR agency can help you identify the right influencers, manage collaborations, and track results to ensure your campaign’s success.
Choosing the right public relations agency in London
Whether you're a UK company looking to expand into Poland or a Polish brand aiming to establish presence in the UK, choosing the right public relations agency in London is crucial.
Look for an agency that offers:
Experience in both UK and Polish markets.
Bilingual staff and culturally aware teams.
Services spanning traditional PR, digital PR, and influencer marketing.
Proven results and a strong media network.
A public relations agency in London with a focus on Poland can help you craft compelling narratives, secure impactful media placements and build a lasting brand presence across borders.
As globalization continues to shape the way brands connect with audiences, the value of cross-cultural communication strategies becomes clear. Partnering with PR Insight gives you the local insight and international reach needed to thrive in both the UK and Polish markets.
Whether your focus is digital PR in Poland, influencer marketing in Poland or building a media presence in both countries, the right agency will turn your communication goals into impactful results.
Need help with your PR strategy in Poland or the UK? Get in touch with us today and discover how a bilingual PR agency can elevate your brand internationally.
