Insights
Notes on cross-border PR.
Practical thinking on Digital PR, market entry and communications between the US, UK and Poland — written by the people doing the work.
How to launch a PR campaign in Poland
A practical sequence for international companies launching PR in Poland: what to prepare before outreach, how Polish newsrooms expect to be approached, and what the first 90 days should produce.
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SaaS, AI and technology PR in Poland: what actually earns coverage
How B2B SaaS, AI and technology companies win credible coverage in Poland — which titles matter, what Polish tech journalists ask for, and why product news alone rarely lands.
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How to write a press release a PR agency would actually pitch
The press release writing framework we use before any pitch: what goes in the first paragraph, the mistakes that get releases deleted, and when to hire a PR agency instead.
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How much does PR in Poland cost?
What UK and US brands should budget for PR in Poland in 2026 — audit, launch sprint and retainer costs, what drives the price up, and how it compares with UK rates.
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PR SEO: how to increase organic traffic with earned coverage
How to turn press coverage into rankings and revenue — the PR SEO workflow we run for UK, US and Polish brands.
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Digital PR strategies that actually earn links in 2026
Six Digital PR strategies that still earn tier-one coverage and links — and how to pick the right one for your market and budget.
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PR for AI companies: earning trust when everyone claims to be AI-first
How AI startups win credible coverage in the UK, US and Poland — positioning, proof and the claims that get you ignored.
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Digital PR between the UK and Poland: what actually moves the needle in 2026
Why cross-border Digital PR isn't translation — and the four levers that consistently earn coverage and links in both markets.
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Entering the UK: what the first 90 days of PR should really look like
A pragmatic 90-day playbook for Polish and international brands launching into the UK — from narrative to first tier-one hit.
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Entering Poland: the media landscape UK brands consistently misread
Polish business, tech and lifestyle media doesn't map neatly onto UK tiers. Here's how we actually think about it.
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Key Polish festivals and events for brand visibility (2026–27 guide)
The Polish trade fairs, expos and festivals international brands can use to build visibility in Poland, with confirmed 2027 dates and practical PR tips.
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Is influencer marketing a good investment in Poland?
Polish audiences are sceptical of influencers, yet creators shape what they buy. Here's what the market looks like now, what campaigns cost, how to measure ROI and what international brands should consider before investing.
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Planning a UK or Poland launch?
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