Top PR strategies for Polish companies expanding to the UK

Discover the best PR strategies for Polish companies entering the UK market. Learn how cross-border PR, media relations and bilingual content can drive your UK expansion success.

Expanding into the UK market presents enormous opportunities for Polish businesses - but also new communication challenges. Competition is fierce, media expectations are high and brands must quickly earn trust among UK consumers, partners and investors. That’s why PR for Polish companies in the UK has become a critical component of successful market entry. Strategic storytelling, effective media relations and bilingual communication can help Polish brands build strong visibility from day one.

In this short blog post, we break down the most effective Polish business UK PR strategies and explain how cross-border collaboration helps companies stand out in one of the world’s most dynamic media environments.

The Polish companies expanding to the UK & media sector

To gain meaningful Polish company press coverage in the UK, businesses must first understand how the UK media ecosystem works. The market is diverse and segmented, making it essential to pitch stories to the right outlets and journalists. Key categories include:

National media

Large newspapers and broadcasters such as for example BBC, The Guardian, The Telegraph and Sky News.

Trade & industry press

Sector-specific publications - technology, manufacturing, fintech, retail, logistics and more. These are ideal for positioning a Polish company as an expert in its niche.

Regional & local media

Especially valuable if a business is opening UK offices, creating jobs or forming community sponsorships.

Business & financial press

For companies looking to attract investors, raise awareness of growth milestones, or share leadership insights.

Building strong UK media relations for Polish businesses requires tailoring story angles, understanding journalists and staying consistent with UK communication norms.

Bilingual content & messaging that fits the UK market

One of the major advantages that Polish companies expanding to the UK have is their rich origin stories - innovation, EU-wide collaboration, strong manufacturing capabilities and high-growth sectors. The main challenge is to translate storytelling into messaging that resonates with UK audiences.

Effective cross-border PR Poland UK hinges on:

• Bilingual press materials (English first, Polish optional)

• Clear, concise messaging tailored to the UK culture

• Localised storytelling, avoiding direct translations

• Positioning Polish C-suite as credible thought leaders

Digital PR & SEO integration

Modern PR extends beyond traditional media coverage. For Polish brands entering the UK, digital PR is essential for boosting both visibility and search rankings.

Key tactics include:

• Securing high-authority backlinks from UK publications

• Creating data-driven reports and research that earn organic coverage

• Optimising press releases for UK-keywords

Influencer & social media campaigns

Influencers can help Polish businesses connect with both UK consumers and the Polish diaspora.

Effective social and influencer strategies include:

• Partnering with UK influencers in target niches

• Engaging the Polish community in the UK (that's more than 700,000 people)

• Creating bilingual social content for cross-market relevance

• Using TikTok, Instagram and LinkedIn for storytelling, recruitment and brand building
  

PR Insight expertise - we are your bilingual PR partner for UK market expansion

PR Insight specialises in PR for Polish companies entering the UK, offering bilingual communication, cross-border strategy and deep knowledge of both media markets. As a PR agency supporting Poland–UK expansion, we help brands secure press coverage, build thought leadership articles and navigate the British media landscape.

Our core services include:

• UK media relations

• Bilingual content creation

• Digital PR and SEO campaigns

• Influencer outreach

• Corporate communication and strategy

• Localised brand storytelling
  

Successfully entering the UK market requires more than a great product - it demands the right communication strategy.

Ready to expand your brand into the UK? Contact us today to schedule your FREE consultation and discover how our bilingual team can support your growth across Poland and the UK.