Why combining PR and SEO drives more traffic and how to do it?
- Jan 19
- 3 min read
PR and SEO have been always treated as two separate services. PR teams focused on brand awareness and media coverage, while SEO teams chased Google rankings and SEO backlinks!
Nowadays, brands seeing the strongest growth are doing something different:
they’re combining PR and SEO into one integrated strategy.
When done correctly, PR doesn’t just build reputation - it becomes one of the most powerful drivers of organic traffic, authority and qualified leads. In this brief blog post, we’ll explain why PR and SEO work better together.
What happens when PR and SEO are treated separately?
When PR and SEO operate in silos, brands often face the same problems:
Media coverage with no SEO value
Backlinks pointing to irrelevant pages
High-authority mentions that don’t drive traffic
SEO content that ranks but lacks credibility
Missed opportunities to turn press into leads
PR teams celebrate coverage. SEO teams focus on rankings.The business misses growth.
Why PR + SEO is a growth multiplier?
When PR and SEO are aligned, every campaign serves two purposes: visibility and discoverability.
1. Digital PR builds the backlinks Google values most
Google has become exceptionally good at spotting low-quality or manipulated links. Editorial links earned through PR:
Come from high-authority publications
Are contextually relevant
Use natural anchor text
Drive referral traffic (not just rankings)
These are the links algorithms trust - and reward.
In short: PR earns the kind of backlinks SEO can’t fake.
2. Media coverage drives long-term organic traffic
Traditional PR often focuses on short-term exposure. SEO-led PR extends the lifespan of coverage by:
Securing links to search-optimised landing pages
Targeting publications that rank in Google News and SERPs
Supporting content clusters that grow authority over time
One strong PR placement can send traffic for years, not days.
3. SEO content gains instant credibility through PR
SEO content alone can rank - but it converts better when supported by PR.
When your content is:
Quoted by journalists
Referenced by authoritative publications
Supported by real-world data or expert commentary
…it becomes more trustworthy to users and search engines.
This improves:
Engagement
Time on page
Conversion rates
How to combine PR and SEO effectively?
Step 1: Start with search intent, not just stories
Every PR campaign should answer:
What is our audience searching for?
Which keywords support this story?
Which pages should benefit from the links?
This ensures coverage strengthens your SEO foundations.
Step 2: Build link-ready assets
The best PR-SEO campaigns are built around assets such as:
Data studies
Expert insights
Trend reports
Thought leadership articles
Industry commentary
These assets attract journalists and backlinks simultaneously.
Step 3: Align PR outreach with SEO priorities
Before pitching:
Identify priority pages (services, guides, resources)
Agree on preferred URLs
Ensure landing pages are optimised for conversions
This turns coverage into measurable business results.
Step 4: Repurpose PR coverage Into SEO content
Once coverage lands:
Link it internally from blogs
Reference it in service pages
Use logos and quotes as trust signals
Turn press wins into case studies
PR should fuel your content ecosystem - not sit in isolation.
The results: traffic, authority and leads
Brands that integrate PR and SEO typically see:
Stronger keyword rankings
Faster domain authority growth
Higher-quality traffic
Better conversion rates
Increased inbound leads from search and media
This is especially powerful for:
Tech companies
SaaS brands
B2B businesses
Companies entering new markets
Why PR Insight combines PR and SEO?
At PR Insight, we don’t run PR campaigns in isolation.
Our approach combines:
Digital PR
SEO strategy
Influencer outreach
Content creation
International market expertise (UK & Poland)
The result? Campaigns that build reputation and drive measurable growth.
Ready to turn PR into a traffic engine?
If you want:
Backlinks that actually move rankings
Coverage that drives qualified leads
A PR strategy aligned with SEO goals
Book a free PR consultation with PR Insight or explore our Digital PR & SEO services
