INSIGHTS & BLOG

Poland is one of Europe’s most dynamic tech markets — but many UK and international teams underestimate how quickly a ‘generic expansion message’ can stall momentum. If you’re entering Poland as a B2B SaaS, tech or fintech company, your PR and messaging need to do two jobs at once: build trust fast and prove local relevance. Below are the most common PR and positioning mistakes I see — and what to do instead so you can earn attention, partnerships and inbound demand. Mistake