When brands enter a new market, the first 90 days matter.
 

This is often the period where messaging is tested, founder visibility matters and early communications decisions shape whether momentum builds — or stalls.
 

The 90-Day Cross-Border Launch Sprint is a founder-led engagement designed to help brands create stronger positioning, sharper market relevance and the first wave of meaningful coverage when entering the UK, entering Poland or launching across both markets.

Enquire About the Sprint

WHAT IS THE 90-DAY LAUNCH SPRINT? 

The 90-Day Launch Sprint is a structured, short-term project designed for brands that need focused strategic communications support during a market-entry phase.
 

It combines the most important early-stage priorities into one concentrated project, helping you move faster without losing strategic clarity.

Depending on your business and market-entry stage, the sprint may include:

• messaging refinement

• market-entry communications strategy

• founder or leadership positioning

• PR narrative development

• launch angles and visibility opportunities

• Digital PR and discoverability support

• thought leadership planning

• priority communications roadmap for the first 90 days
   

This is not a generic PR package.

It is a cross-border launch engagement designed to help brands build visibility, credibility and traction in the right places early.

WHO IT'S FOR

The 90-Day Launch Sprint is best suited to:​

• brands entering the UK

• brands entering Poland

• businesses preparing for a launch in a new market

• brands that need early traction but aren’t ready for a full retainer

• founders who need stronger external positioning during expansion

• teams that want a focused, strategic communications push in a defined timeframe
   

It’s especially useful if you’re thinking:

• “We need to make the first 90 days count.”

• “We need more structure than ad hoc PR activity.”

• “We want stronger visibility, but it needs to be strategic.”

• “We’re not ready for a long-term retainer, but we need momentum now.”

WHAT THE SPRINT IS DESIGNED TO ACHIEVE?

The goal of the sprint is not simply “to get coverage.”

It is to help you create a stronger foundation for traction in a new market.

That usually means helping you:

• sharpen your positioning for the market you’re entering

• strengthen message-market fit

• identify the most credible launch angles

• improve founder or leadership visibility

• create the first wave of relevant visibility

• build trust earlier in the market-entry process

• improve discoverability where Digital PR is relevant

• move from reactive activity to a more intentional communications plan
   

In short:
 

The sprint is designed to help your launch feel more credible, more relevant and more visible.
 

WHAT THE SPRINT MAY INCLUDE
The exact scope will depend on your business, your market and how ready you already are — but the sprint typically combines several of the following areas:
 

1. Market-entry positioning & messaging

2. Founder & leadership visibility

3. Launch angles & PR opportunities
4. Digital PR & discoverability support

​5. 90-day visibility roadmap

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WHAT YOU RECEIVE

The sprint is designed to be strategic and practical.

Depending on scope, clients typically leave with:

• a founder-led 90-day communications strategy

• refined positioning and messaging recommendations

• clearer founder / leadership visibility direction

• prioritised PR and visibility angles

• Digital PR and discoverability recommendations where relevant

• a realistic roadmap for launch-phase communications

• guidance on what should happen after the sprint

For some clients, the sprint is enough to create the first wave of traction.
For others, it becomes the foundation for longer-term support.
 

WHY CHOOSE A SPRINT INSTEAD OF RETAINER?

Because not every brand needs — or wants — an ongoing retainer immediately.

The 90-Day Launch Sprint is ideal when you need:

• focused support during a key launch phase

• a clearer structure for early visibility

• strategic direction without a longer-term commitment

• a defined project with a strong beginning, middle and end

• momentum before deciding whether ongoing support is needed

It gives you more structure than ad hoc PR work — but without the commitment of a full retainer from day one.

A GOOD FIT IF...

• you’re an international brand entering the UK or Poland within the next 3–6 months

• you need a focused communications push around launch

• you want more than generic PR

• you need stronger positioning and visibility quickly

• you want founder-led strategic support in a defined timeframe

WHAT USUALLY HAPPENS NEXT​

Most clients use the 90-Day Launch Sprint in one of two ways:

1. Launch, then continue internally

They use the sprint to build stronger early traction, then continue with internal execution using the strategy and priorities we’ve defined.
 

2. Move into ongoing support

They use the sprint as the first phase of a longer relationship, then continue into a Visibility Retainer for sustained authority, discoverability and market growth.
 

• Explore Visibility Retainer

• Start with a Market Entry PR Audit

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Frequently asked questions
 

Is this a PR retainer?

No. This is a focused 90-day strategic engagement designed to support a specific launch or early market-entry phase. It’s more structured than ad hoc PR support, but more contained than a long-term retainer.
 

Is this suitable for brands entering Poland and brands entering the UK?

Yes. The sprint is designed specifically for brands moving between the UK and Poland.
 

Do you include Digital PR in the sprint?

Where relevant, yes. Digital PR and discoverability can play an important role in building authority and visibility in a new market, and may form part of the sprint depending on your goals and stage.
 

What happens after the 90 days?

Some clients continue internally. Others move into a Cross-Border Visibility Retainer for ongoing support across PR, founder visibility and Digital PR.
 

Can we do this if we’re already in-market?

Yes. The sprint can also work well for brands that are already active in-market but need a sharper communications push to improve traction, visibility or credibility.

MAKE THE FIRST 90 DAYS COUNT
If you’re entering the UK, entering Poland or need a more strategic launch-phase communications push, the 90-Day Cross-Border Launch Sprint helps you build stronger visibility, credibility and traction — without defaulting straight into a long-term retainer.​​
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• Enquire About the Sprint