INSIGHTS & BLOG

Why Poland matters for British brands entering the Polish market? Poland is one of the fastest‑growing economies in the EU and a gateway to Central and Eastern Europe. With a large consumer base, increasing spending power and strong digital adoption, UK companies have a unique opportunity to expand into this dynamic market. Understanding the Polish market: key facts & trends Before expanding, British businesses should understand Poland’s economic landscape. Poland at a glance

Poland has become one of the most attractive destinations for international companies expanding into Central and Eastern Europe. Now is an exciting time to enter the Polish market and PR in Poland. With over 38 million consumers and a rapidly growing digital economy, the country presents significant opportunities for brands in technology, e-commerce, fintech, and consumer goods. Entering the Polish market can be straightforward with us! However, entering the Polish market su

Launching a startup in Poland? Knowing which media outlets can give you real visibility is crucial. The right media coverage can boost your brand credibility, attract investors and drive early adoption. Here’s a guide to the top 5 media that startups should focus on for digital PR in Poland , along with tips on how to approach them. MamStartup – Poland’s startup hub & news website Why it matters: MamStartup is a go-to source for entrepreneurs, investors, and tech enthusias

Poland has become one of the fastest-growing digital economies in Europe, making it an attractive destination for international companies expanding into Central and Eastern Europe (CEE). With over 38 million consumers, a thriving tech sector and a highly active online media ecosystem, Poland offers major opportunities for brands looking to build visibility. Nonetheless, the Polish media landscape is distinct from those in the UK or the US. It is essential to localise media re

Expanding your brand into Poland in 2026 presents exciting opportunities - but UK companies need more than translations to succeed. Polish audiences value authenticity, culturally-relevant content and trusted voices. Partnering with the right influencers and media outlets can accelerate visibility, build credibility and drive engagement for your market entry campaigns. In this brief guide, we highlight the top Polish influencers and media outlets that UK brands should conside

Expanding to Poland? How PR Insight can support your market entry?

Expanding into Poland offers a strategic opportunity for UK companies, but success requires more than translating campaigns. Polish audiences are digitally savvy, highly engaged on social media and expect locally relevant, authentic communication. Before launching any digital PR campaigns in Poland, it’s essential to have a clear market entry strategy - for a comprehensive guide, you can read our blog post about Market Entry Strategy for International Brands Entering Poland .

Expanding your business internationally is exciting, but entering a new market like Poland comes with unique challenges. For British companies, entering the Polish market successfully requires more than just translation. It demands a deep understanding of consumer behaviour in Poland , local trends, and the right PR and marketing strategy. At PR Insight, we help brands navigate this journey and build a strong presence in Poland from day one. Entering the Polish Market - Unde

As we move toward 2026, the Polish PR market is transforming faster than ever. Brands entering or scaling in Poland are demanding smarter strategies, faster execution and more credible communication. At PR Insight , we analyse trends shaping the future of communication - and here are the top 5 PR trends reshaping Poland in 2026. Warsaw skyscrapers in the morning, the city is just waking up! 1. AI-powered PR will become standard PR and the Polish PR market will explore! AI i

Warsaw’s skyscrapers in the morning - still wrapped in fog, quietly waiting to wake up. At PR Insight , we specialise in Digital PR campaigns in Poland that combine strategic media outreach, influencer marketing, and SEO-optimised content. What is digital PR? Digital PR merges traditional public relations with SEO and measurable outcomes. Unlike standard PR, which focuses on newspapers or TV, digital PR targets online media such as: Online publications and blogs Social media

Digital PR in Poland is evolving quickly, encompassing areas from SEO to SEO content creation. We’ve chosen to highlight the digital PR practices in Poland and clarify the factors driving change in the Polish market. The digital PR in Poland: what is driving the change? Warsaw's sunset and skyscrapers facing the sun. Internet & device usage Nearly 90% of Poles are online, with over 75% active on social media and heavy mobile usage spanning multiple devices. In 2024, over 90

Poland has emerged as one of Europe’s most dynamic and resilient economies, making it an increasingly attractive destination for British businesses looking to expand post-Brexit. British companies in Poland face tremendous opportunities but also unique challenges in communication, branding and cultural adaptation. British companies in Poland need to carefully target and examine the media landscape. That’s where working with an experienced Polish PR agency becomes essential.

Discover expert PR insight for entering the Polish market. Learn how to choose the right PR agency in Poland for international business, build a winning content marketing strategy in Poland and access professional PR services for foreign companies in Poland. Warsaw's skyline with modern skyscrapers under a clear, blue sky at sunset. PR Insight, a PR Agency in Poland for international business Expanding into Poland offers huge potential for international brands - but only if y

Entering a new market is never easy - but when it comes to marketing in Poland , there's great potential for growth, especially in one of Central Europe's most dynamic economies. With a digitally savvy population, a strong startup ecosystem and a rapidly evolving media landscape, the country offers unique opportunities for new businesses. Warsaw is often underrated as Poland’s booming capital. If you're considering launching your brand in Poland, here's what you need to know

Digital PR in Poland has become a strategic move for brands looking to build credibility, increase visibility and connect with audiences in a digitally saturated market. Poland’s evolving media landscape, strong national identity and growing digital ecosystem create unique opportunities - and challenges - for anyone looking to build influence online. So how do you run a digital PR campaign that actually moves the needle in Poland? Understand the Polish media landscape Poland