Top Polish influencers and media for UK brands entering Poland in 2026

Expanding your brand into Poland in 2026 presents exciting opportunities - but UK companies need more than translations to succeed. Polish audiences value authenticity, culturally-relevant content and trusted voices. Partnering with the right influencers and media outlets can accelerate visibility, build credibility and drive engagement for your market entry campaigns.

In this brief guide, we highlight the top Polish influencers and media outlets that UK brands should consider when entering Poland = covering key sectors, media and practical tips for collaboration.

Why influencers and media matter in Poland?

Polish consumers are highly digital-savvy, with over 90% of the population online. Social media, blogs, and digital PR in Poland play a central role in shaping opinions, driving purchases, and amplifying brand stories. For UK brands:

• Influencers provide relatable, trusted voices for campaigns.

• Media coverage builds credibility and authority for your brand.

• Combined, they increase reach, engagement and backlinks for SEO-friendly PR campaigns.
  

Top Polish influencers and media for UK brands in Poland by sector

1. Tech & SaaS

Michał Sadowski – founder of Brand24, SaaS thought leadership and entrepreneurship insights.

Paweł Tkaczyk - marketing and brand strategy influencer, author and public speaker.

Tip: collaborate on webinars, founder interviews and LinkedIn content to target B2B audiences .

E-commerce & retail

• Kasia Gandor – social media influencer covering lifestyle and e-commerce trends.

• Maciej Budzich – expert in digital marketing and e-commerce strategy.
  

Tip: partner for product reviews, online demos and Instagram/TikTok campaigns.

3. Fintech & finance

• Krzysztof Kwiatkowski – finance journalist & commentator.

• Mateusz Nowak – fintech YouTube creator and advisor on startup finance.
  

Tip: utilise case studies, explainer videos, and thought leadership content.

4. Lifestyle & consumer

• Jessica Mercedes Kirschner – fashion & lifestyle influencer, large Instagram and YouTube reach.

• Anna Skura – travel and lifestyle influencer with engaged audiences across multiple platforms.
  

Tip: collaborate on authentic product placement and lifestyle storytelling for awareness building campaigns.

5. B2B & startups

• Kamil Bolek – startup ecosystem influencer, events host and LinkedIn thought leader.

• Marta Fiszer – investor relations and startup mentor, engaged in tech PR and funding education.
  

Tip: thought leadership content on LinkedIn, podcasts, and founder interviews works well.

Top Polish media for UK brands

1. National business & tech media

Puls Biznesu – business and finance daily with high B2B readership.

Rzeczpospolita – Poland’s leading daily covering economics, tech, and policy.

Spider’s Web – tech-focused news, product launches, and innovation coverage.|

2. Industry-specific publications

Bankier.pl – finance, fintech, and startup news.

Marketing przy Kawie – marketing, retail, and advertising trends.

MamStartup.pl – startup ecosystem news, founder stories, and tech updates.

3.Lifestyle & consumer media

Vogue Polska – fashion, beauty, and lifestyle coverage for premium consumer brands.

Onet.pl – Poland’s largest web portal with lifestyle and general interest sections.

WP.pl – widely-read online portal for news and lifestyle content.

How UK brands should approach influencers & media in Poland?

1. Localisation is key - translate content thoughtfully, adapt cultural references and ensure messaging resonates with Poles.

2. Engage micro-influencers for authenticity - niche audiences often respond better to micro-influencers than celebrities, especially in tech, lifestyle and B2B.

3. Build relationships with journalists - Polish media value trust and context. Personalised pitches and follow-ups outperform generic press releases.

4. Combine PR with SEO: ensure influencer marketing campaigns and media coverage include backlinks to your main website, boosting Google rankings - check out our post on Why combining PR and SEO drives more traffic.

5. Track and measure results - use analytics to measure engagement, social shares, referral traffic and brand mentions to evaluate ROI.

Entering Poland is a strategic growth opportunity for UK brands - but success requires careful selection of influencers and media outlets. By partnering with the right voices, localising content, and integrating PR with SEO, brands can quickly build credibility, increase visibility and engage Polish audiences in 2026.

If your UK brand is preparing to enter Poland, PR Insight can help you map local Polish influencers, craft bilingual PR campaigns and secure media coverage for the Polish market. Influencer collaborations are often one of the first steps international brands take when entering a new market. However, successful expansion requires a broader communication strategy that includes PR, media relations and localisation. For a complete overview, see our guide on market entry strategy for international brands entering Poland. For more on founder‑led campaigns entering Poland and strategic market entry, see our main website and our Cross‑Border Market Entry PR services. Book a free consultation today