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Entering UK5 min read
Entering the UK: what the first 90 days of PR should really look like
A pragmatic 90-day playbook for Polish and international brands launching into the UK — from narrative to first tier-one hit.
The UK market rewards specificity. Vague positioning — 'we're the leading X' — gets ignored by British journalists who see fifty of those pitches a week.
Days 1–30: sharpen the narrative
Interview founders and customers. Write the story the way a UK trade journalist would write it — not the way the marketing deck does.
Days 31–60: press office live
Reactive commentary, exec positioning, and one hero data angle in market. The goal isn't a press release — it's being useful to two or three key journalists.
Days 61–90: compound
Turn early coverage into link equity on commercial pages, and start briefing analysts and podcasts. By day 90 you should have a repeatable rhythm, not a one-off launch.