09 — Market focus
Digital PR in the US
Coverage, links and branded search in America's vast, high-authority media landscape.
SEO-led Digital PR for brands that need to be found and trusted across the US: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories — at the scale American search demands.
Timeline
From 90 days
Format
Sprint or retainer
Markets
US · UK ↔ Poland
Best for
- —Brands competing in US organic search
- —Ecommerce and B2B SaaS teams needing authority links
- —International brands and in-house SEO teams without a US PR arm
What's included
- 01Digital PR strategy tied to your priority US keywords and landing pages
- 02Data-led and creative campaign ideation built for American newsrooms
- 03Journalist outreach across US national, regional, trade and tech titles
- 04Reactive PR and newsjacking with fast expert commentary
- 05Expert and founder commentary programmes for ongoing mentions
- 06Link and coverage reporting: referring domains, authority, branded search
How it runs
Link and visibility audit
We review your current US link profile, competitor referring domains and the pages that need authority before pitching anything.
Campaign ideation
Data, surveys, indices and expert angles pressure-tested against what American journalists are covering this quarter.
Outreach and newsjacking
Targeted pitching to named US journalists, plus always-on reactive commentary so you appear in the stories already running.
Measure and compound
Monthly reporting on links, coverage quality and branded search — then we double down on the angles that earned the strongest domains.
What you walk away with
US
National, trade and tech coverage
DR
Authority links, not directories
90
Days to first campaign wave
Next step
Plan a US Digital PR campaign.
Founder-led from the first call. Pick the market you're entering and we'll come back with a straight answer on fit, timing and budget — within one working day.
Frequently asked questions
Questions we get asked before every market launch
Looking for something slightly different?
Launching in the US for the first time? Entering the US covers positioning, launch communications and your first American press office.
US market entry PR →Read before you brief us
The guides, data and client work behind this service — written to answer the questions that come up before a first call.
Other ways to work with us
01 — 2–3 weeks
Market Entry PR Audit
A focused strategic review of your positioning, messaging and visibility in the market you're entering — delivered as a practical roadmap, not a slide deck.
02 — 90 days
90-Day Launch Sprint
A structured 90-day sprint that sharpens your messaging, positions your founder and creates the first meaningful wave of visibility in a new market.
03 — Rolling, 6-month minimum
Cross-Border Visibility Retainer
Ongoing strategic PR and Digital PR support for international brands that need lasting authority, stronger discoverability and long-term growth across the US, UK and Poland.
04 — From 90 days
Entering the UK
A market-entry programme for international and Polish brands launching in the UK — localised messaging, UK press office and Digital PR that builds authority with British buyers and search engines.
05 — From 90 days
Poland Market Entry PR
PR Insight helps UK, US and international companies manage the communications side of entering or expanding in Poland: local positioning, Polish media relations, launch campaigns and Digital PR that support commercial credibility.
06 — From 90 days
Entering the US
The US is the most competitive media market in the world — and the least forgiving of borrowed European messaging. We build the positioning, US media relations and Digital PR authority that make a launch land with American journalists, buyers and search.
07 — From 90 days
Digital PR Poland
Digital PR for brands that need to be seen and understood in Poland: locally relevant campaigns, Polish media relations and earned coverage that can support referral traffic, brand search and SEO.
08 — From 90 days
Digital PR in the UK
SEO-led Digital PR for brands that need to be found and trusted in the UK: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories.
10 — From 90 days
US to Poland & Europe
A market-entry programme for US companies expanding into Poland and the wider European market — European-ready messaging, local press office and Digital PR that earns authority with buyers and search engines outside the States.
11 — Launch typically within 14 days
Poland PR Support for UK Agencies
PR Insight helps UK PR, digital and creative agencies deliver client campaigns in Poland. We provide local strategy, localisation, journalist outreach, media relations and reporting as a named partner or behind the scenes.