Ecommerce Digital PR · UK
Goddiva London
Six months of Digital PR and link building for a London occasionwear brand — high-authority fashion coverage, dofollow links to key dress categories and up to 30% more traffic.
Market
United Kingdom
Engagement
6 months
Discipline
Ecommerce Digital PR · UK
Campaign snapshot
- Client
- Goddiva
- Market
- United Kingdom
- Campaign
- Ecommerce Digital PR & link building
- Duration
- 6 months
- Focus
- Organic growth · category visibility · SEO
The challenge
Goddiva needed to improve search visibility and drive traffic to underrepresented product categories — including high-priority segments such as summer dresses — in a highly competitive UK fashion search landscape.
Our approach
- 01Category-page-led link-building strategy prioritising commercial keywords
- 02Proactive pitching to UK fashion and lifestyle media for high-authority coverage
- 03Dofollow backlink acquisition pointing at priority dress category pages
- 04SEO-optimised content to strengthen organic performance on key landing pages
Services used
- Digital PR
- Link building
- SEO PR
- Fashion media relations
Outcomes
+30%
Traffic uplift
6 months
Engagement length
Category pages
Focus
"The most experienced and knowledgeable PR agency I have met."
Mina Melikova
CEO, Goddiva
Next step
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