06 — Market entry
Entering the US
Launch communications for international brands entering the United States.
The US is the most competitive media market in the world — and the least forgiving of borrowed European messaging. We build the positioning, US media relations and Digital PR authority that make a launch land with American journalists, buyers and search.
Timeline
From 90 days
Format
Audit, sprint or retainer
Markets
US · UK ↔ Poland
Best for
- —UK and European brands entering the US
- —Polish scaleups opening a US commercial footprint
- —Founders and in-house teams without US media relationships
What's included
- 01US market-entry messaging and positioning against American competitors
- 02Launch communications planning aligned to commercial milestones
- 03Narrative localisation for US audiences — spelling, proof points, references
- 04US business, trade and tech media outreach and press materials
- 05Founder commentary, thought leadership and expert profiling
- 06SEO-led Digital PR and link building from US publishers
- 07Long-term visibility planning across coverage, links and branded search
How it runs
Market entry communications
We shape the strategy behind your US launch — positioning, messaging, launch priorities and what credibility looks like to an American buyer.
Digital PR & media relations
Visibility through US media outreach and press materials built for American journalists, audiences and search behaviour.
Localised visibility
SEO-led Digital PR, US landing page support and creator partnerships so you're discoverable and relevant, not just announced.
Founder authority
Ongoing founder positioning and always-on commentary so momentum compounds past the launch window.
What you walk away with
US
Localised launch communications
90
Days to first coverage wave
3
Markets under one senior team
Next step
Book a discovery call.
Founder-led from the first call. Pick the market you're entering and we'll come back with a straight answer on fit, timing and budget — within one working day.
Frequently asked questions
Questions we get asked before every market launch
Looking for something slightly different?
Already trading in the US and chasing links, coverage and organic visibility instead of a launch? See Digital PR in the US.
Digital PR in the US →Read before you brief us
The guides, data and client work behind this service — written to answer the questions that come up before a first call.
Other ways to work with us
01 — 2–3 weeks
Market Entry PR Audit
A focused strategic review of your positioning, messaging and visibility in the market you're entering — delivered as a practical roadmap, not a slide deck.
02 — 90 days
90-Day Launch Sprint
A structured 90-day sprint that sharpens your messaging, positions your founder and creates the first meaningful wave of visibility in a new market.
03 — Rolling, 6-month minimum
Cross-Border Visibility Retainer
Ongoing strategic PR and Digital PR support for international brands that need lasting authority, stronger discoverability and long-term growth across the US, UK and Poland.
04 — From 90 days
Entering the UK
A market-entry programme for international and Polish brands launching in the UK — localised messaging, UK press office and Digital PR that builds authority with British buyers and search engines.
05 — From 90 days
Poland Market Entry PR
PR Insight helps UK, US and international companies manage the communications side of entering or expanding in Poland: local positioning, Polish media relations, launch campaigns and Digital PR that support commercial credibility.
07 — From 90 days
Digital PR Poland
Digital PR for brands that need to be seen and understood in Poland: locally relevant campaigns, Polish media relations and earned coverage that can support referral traffic, brand search and SEO.
08 — From 90 days
Digital PR in the UK
SEO-led Digital PR for brands that need to be found and trusted in the UK: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories.
09 — From 90 days
Digital PR in the US
SEO-led Digital PR for brands that need to be found and trusted across the US: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories — at the scale American search demands.
10 — From 90 days
US to Poland & Europe
A market-entry programme for US companies expanding into Poland and the wider European market — European-ready messaging, local press office and Digital PR that earns authority with buyers and search engines outside the States.
11 — Launch typically within 14 days
Poland PR Support for UK Agencies
PR Insight helps UK PR, digital and creative agencies deliver client campaigns in Poland. We provide local strategy, localisation, journalist outreach, media relations and reporting as a named partner or behind the scenes.