Market entry · Poland
Consult Red
Helping a British AI technology company launch three offices in Poland through targeted tech, business and regional media outreach — 14 placements and 5.5M+ reach in four weeks.
Market
Poland
Engagement
4 weeks
Discipline
Market entry · Poland
Campaign snapshot
- Client
- Consult Red
- Market
- Poland
- Campaign
- Market entry / office launch PR
- Duration
- 4 weeks
- Outcome
- 14 placements · 5.5M+ reach
The challenge
When British AI technology company Consult Red expanded into Poland, it needed to generate its first wave of visibility in a new market — awareness around the launch of three local offices and credibility across both national and regional media, reaching industry audiences and local stakeholders in the cities where it was building operations.
Our approach
- 01Localised launch narrative around the three new Polish offices and hiring plans
- 02Press-office activity with proactive pitching to national tech and business titles
- 03Regional media outreach in the cities where the offices were opening
- 04HR and recruitment media targeting to support local talent attraction
Services used
- Market-entry PR
- Press office
- Regional media outreach
- Executive positioning
Outcomes
14
Media placements
5.5M+
Estimated reach
4 weeks
Campaign length
Next step
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