01 — Start here
Market Entry PR Audit
Know exactly where you stand before you spend a pound or a złoty.
A focused strategic review of your positioning, messaging and visibility in the market you're entering — delivered as a practical roadmap, not a slide deck.
Timeline
2–3 weeks
Format
Fixed-scope project
Markets
US · UK ↔ Poland
Best for
- —Brands planning expansion into the US, UK or Poland
- —Early-stage market entry with no local footprint yet
- —Founders who need clarity before a bigger commitment
What's included
- 01Positioning and messaging review against the target market, not your home market
- 02Media and journalist landscape mapping across business, trade and tech titles
- 03Digital PR and authority baseline: links, branded search, discoverability
- 04Competitor share-of-voice snapshot in the market you're entering
- 05Founder credibility assessment and spokesperson angles
- 06A prioritised 90-day roadmap with owners, sequencing and realistic outcomes
How it runs
Discovery session
A working session with your founder or marketing lead to understand commercial goals, target buyers and what launch success actually means.
Market and media analysis
We map the titles, journalists and narratives that matter in the destination market and stress-test your messaging against them.
Visibility baseline
We audit your current authority signals — coverage, links, branded search and discoverability — so progress is measurable from day one.
Roadmap and walkthrough
You get a written roadmap and a live walkthrough, with clear recommendations you can execute in-house or with us.
What you walk away with
1
Clear market-entry roadmap
90
Days of prioritised actions
0
Retainer commitment required
Next step
Book an audit.
Founder-led from the first call. Pick the market you're entering and we'll come back with a straight answer on fit, timing and budget — within one working day.
Frequently asked questions
Questions we get asked before every market launch
Read before you brief us
The guides, data and client work behind this service — written to answer the questions that come up before a first call.
Other ways to work with us
02 — 90 days
90-Day Launch Sprint
A structured 90-day sprint that sharpens your messaging, positions your founder and creates the first meaningful wave of visibility in a new market.
03 — Rolling, 6-month minimum
Cross-Border Visibility Retainer
Ongoing strategic PR and Digital PR support for international brands that need lasting authority, stronger discoverability and long-term growth across the US, UK and Poland.
04 — From 90 days
Entering the UK
A market-entry programme for international and Polish brands launching in the UK — localised messaging, UK press office and Digital PR that builds authority with British buyers and search engines.
05 — From 90 days
Poland Market Entry PR
PR Insight helps UK, US and international companies manage the communications side of entering or expanding in Poland: local positioning, Polish media relations, launch campaigns and Digital PR that support commercial credibility.
06 — From 90 days
Entering the US
The US is the most competitive media market in the world — and the least forgiving of borrowed European messaging. We build the positioning, US media relations and Digital PR authority that make a launch land with American journalists, buyers and search.
07 — From 90 days
Digital PR Poland
Digital PR for brands that need to be seen and understood in Poland: locally relevant campaigns, Polish media relations and earned coverage that can support referral traffic, brand search and SEO.
08 — From 90 days
Digital PR in the UK
SEO-led Digital PR for brands that need to be found and trusted in the UK: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories.
09 — From 90 days
Digital PR in the US
SEO-led Digital PR for brands that need to be found and trusted across the US: data-led campaigns, expert commentary and reactive newsjacking that earn links from national, trade and tech publishers — not directories — at the scale American search demands.
10 — From 90 days
US to Poland & Europe
A market-entry programme for US companies expanding into Poland and the wider European market — European-ready messaging, local press office and Digital PR that earns authority with buyers and search engines outside the States.
11 — Launch typically within 14 days
Poland PR Support for UK Agencies
PR Insight helps UK PR, digital and creative agencies deliver client campaigns in Poland. We provide local strategy, localisation, journalist outreach, media relations and reporting as a named partner or behind the scenes.