Report · Updated 2026-08-31

The UK–Poland media landscape.

Forty-eight outlets that decide whether a cross-border story lands — 24 in the UK, 24 in Poland. Who owns them, what each desk actually covers, and the send windows we track from our own outreach.

Outlets mapped

48

Markets

UK · Poland

Desk types

4

Outlet, publisher and coverage details below are public record. Response rates and pitch windows come from PR Insight's own outreach log and are published only once measured for that title — unmeasured rows read Awaiting data rather than an estimate.

United Kingdom media outlets, coverage focus, response rates and pitch windows
OutletPublisherDeskCoverage focusResponse ratePitch window
The GuardianEnglishGuardian Media GroupNational newsNews, business, technology, lifestyleAwaiting dataAwaiting data
The TimesEnglishNews UKNational newsNews, business, commentAwaiting dataAwaiting data
The TelegraphEnglishTelegraph Media GroupNational newsNews, business, moneyAwaiting dataAwaiting data
The IndependentEnglishIndependent Digital News & MediaNational newsNews, lifestyle, indy100Awaiting dataAwaiting data
Daily Mail / MailOnlineEnglishDMG MediaNational newsNews, consumer, moneyAwaiting dataAwaiting data
The MirrorEnglishReach plcNational newsNews, consumer, money-savingAwaiting dataAwaiting data
The SunEnglishNews UKNational newsNews, consumer, dealsAwaiting dataAwaiting data
MetroEnglishDMG MediaNational newsNews, lifestyle, trendsAwaiting dataAwaiting data
i (inews)EnglishDMG MediaNational newsNews, money, analysisAwaiting dataAwaiting data
Evening StandardEnglishEvening Standard LtdNational newsLondon news, business, cultureAwaiting dataAwaiting data
BBC NewsEnglishBBCNational newsNews, business, technologyAwaiting dataAwaiting data
Sky NewsEnglishSky GroupNational newsBreaking news, businessAwaiting dataAwaiting data
Financial TimesEnglishNikkeiBusiness & financeFinance, markets, corporate strategyAwaiting dataAwaiting data
City AMEnglishTHG / City AMBusiness & financeLondon business, finance, startupsAwaiting dataAwaiting data
Business MattersEnglishBusiness MattersBusiness & financeSME and scaleup businessAwaiting dataAwaiting data
UKTNEnglishUKTNBusiness & financeUK tech and startup fundingAwaiting dataAwaiting data
Startups MagazineEnglishStartups MagazineBusiness & financeFounders, funding, productAwaiting dataAwaiting data
The RegisterEnglishSituation PublishingTrade & techEnterprise IT, cloud, securityAwaiting dataAwaiting data
Computer WeeklyEnglishTechTargetTrade & techEnterprise technology, CIOAwaiting dataAwaiting data
TechRadar ProEnglishFuture plcTrade & techB2B software, hardware reviewsAwaiting dataAwaiting data
PRWeek UKEnglishHaymarketTrade & techPR and communications industryAwaiting dataAwaiting data
The GrocerEnglishWilliam ReedTrade & techFMCG, grocery retailAwaiting dataAwaiting data
Retail GazetteEnglishRetail GazetteTrade & techRetail strategy and tradingAwaiting dataAwaiting data
DrapersEnglishMetropolis GroupTrade & techFashion retail and wholesaleAwaiting dataAwaiting data

24 of 24 United Kingdom outlets shown

How to read it

What changes between London and Warsaw.

Ownership is concentrated in Poland

Ringier Axel Springer, Agora, Bonnier and Wirtualna Polska sit behind a large share of the titles listed. One relationship often unlocks several mastheads — and one bad pitch can close them.

Translation is not transcreation

A UK press release rendered into Polish reads as an import. Polish desks expect local data, local spokespeople and a local reason the story matters now.

Trade press is the entry point

In both markets, trade and tech titles are more reachable than national desks and are frequently the source national journalists pick up from.

Send windows differ by an hour, and by habit

Poland runs on CET, an hour ahead of the UK. Editorial conferences, not just time zones, set the window in which a pitch is actually read.

Want the pitch plan, not just the list?

We build the target list, the angles and the send schedule for your launch — in English and Polish.

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